The Business of Bliss: Introducing the 2025 Entrepreneurs

Claudia Garrard of Lenora.

CLAUDIA GARRARD
Lenora | Columbus, Georgia

Reminiscent of graceful nightwear one may fondly remember a grandmother wearing, Lenora embraces a classic, timeless appearance evoking the charm of a string of pearls or a cup of tea. Though it is easy to slip on a worn gown for bedtime, founder Claudia Garrard surmises a lovely ensemble can still be cozy while also allowing one to feel glamorous. Alongside a bubble bath or soothing night cream, the practice of donning pretty pajamas transforms the opportunity for slumber into something truly sublime.

“We spend a lot of time in our nightwear, and a goal of mine is for people to feel both pretty and comfortable.” —Claudia Garrard

Text Lydia McMullen
Portrait and Photography courtesy Lenora

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