The Business of Bliss: Introducing the 2025 Entrepreneurs

Vilcy Nelson of Specialties by V.

VILCY NELSON
Specialties by V | Tampa, Florida

As her youngest child was poised to fly the nest for college, this seamstress and her husband were also building a new house that realized her primary request: a room for crafting. Ready to fill the soon-to-be space, Vilcy stopped by a local sewing store and, to her surprise, fell in love with an embroidery machine and software program. Today, her shop brims with bespoke linens.

“Embroidery is just magical for me, from start to finish.” —Vilcy Nelson

Text Lydia McMullen
Photography Stephanie Welbourne Steele
Styling Maghan Armstrong and Melissa Sturdivant Smith
Portrait Photography courtesy Specialties by V

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