In Romantic Fashion: Morning Lavender

When asked about the enchanting name, Kim Le explains, “I found a combination of words that sounded pretty and feminine together. People often mistake us for a soap brand, florist, or breakfast shop.” The description “pretty and feminine” is also an apt characterization of the shop itself, with crystal chandeliers, gold hardware, and floral backdrops setting the scene for a beautiful inventory of elegant attire, designed by Los Angeles–based couturiers and manufactured in Asia.