As anyone with a passion for gardening knows, the heart-stirring need to turn the soil, tuck in seeds, and tenderly nurture each tiny sprout must be indulged. For Erin Benzakein, that yearning began with a two-acre plot of land and a big dream that has blossomed into a thriving business, christened simply Floret. Both a farm and a floral-design studio, Floret has drawn the attention of growers and consumers alike who support the local-flower renaissance taking place today around the globe. Erin’s husband and two children work alongside her, making it a true family affair. With her quick success, this Washington State resident once contemplated expanding to a larger plot of land. “As we explored increasing our footprint, something just didn’t sit right,” she says. “Bigger isn’t always better. So instead, we decided to hone our craft and focus our attention on perfecting the fine art of small-scale, high-intensity flower production.”
