Erin Benzakein is the founder of Floret, a flower farm and seed company located in Washington’s Skagit Valley. Considered one of the country’s most influential farmer-florists, Erin has shaped floral design trends, redefined micro-farming, and inspired others to grow, buy, and share seasonal blooms. An impassioned writer, photographer, and teacher, Erin’s popular blog, books, workshops, social media channels, and specialty seeds have profoundly influenced the flower industry. Floret’s training has helped growers from nearly fifty countries build thriving flower businesses and fuel a global seasonal-flower movement. Her best-selling book, Cut Flower Garden, won the American Horticultural Society’s 2018 Book Award, set sales records at Chronicle Books, and continues to inform, inspire, and delight flower lovers around the world. Her forthcoming volume, A Year in Flowers, explores creative ways to incorporate homegrown blossoms into everyday bliss.
Text Melissa Lester
See more of Erin Benzakein’s floral designs and Reeve Lindbergh’s essays in the January/February 2020 issue of Victoria, available on newsstands and at Victoriamag.com.
